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Consumer response to retailer use of cause-related marketing : is more fit better?

Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445

Persistent link: https://www.econbiz.de/10003598475

How do differing community engagement strategies affect consumer responses to a retailer?

Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127

Persistent link: https://www.econbiz.de/10011450462

Evaluating Customers’ and Retailers’ Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns

Nawaz, Nishad - 2021

Amid increasing adaptation of social marketing strategies, this empirical research focuses on evaluating customers' and retailers' behaviour that could be changed in favour of eco-friendly goods and practices, respectively, through social marketing campaigns. The main objectives are to find...

Persistent link: https://www.econbiz.de/10013217638

Key factors in successful online grocery retailing : empirical evidence from Tokyo, Japan

Hirogaki, Mitsunori - In: International journal of entrepreneurship and small business 26 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011458825

Frequency of retail services, membership fees and real store shopping experience : analysing consumer preferences

Hirogaki, Mitsunori - In: International journal of business and globalisation : IJBG 23 (2019) 3, pp. 367-382

Persistent link: https://www.econbiz.de/10012153199

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

Shin, Jong-Kuk; Park, Minsook - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 441-452

Persistent link: https://www.econbiz.de/10010438482

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Nilssen, Ragna; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 26 (2019) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10012060044

Risk aversion and preference for store price format

Yonezawa, Koichi; Richards, Timothy J. - In: Journal of agricultural and resource economics : JARE ; … 41 (2016) 3, pp. 425-443

Persistent link: https://www.econbiz.de/10011607324

Effects of loyalty program rewards on store loyalty

Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32

Persistent link: https://www.econbiz.de/10010528622

Using consumer preference data in forecasting demand in apparel retailing

Sundararaman, Banumathy; Ramalingam, Neelakandan - In: Journal of fashion marketing and management 28 (2024) 2, pp. 316-333

Persistent link: https://www.econbiz.de/10014495527

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