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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Social networking atmosphere and online retailing
Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10010408226
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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How Does the Distribution of Word-of-Mouth Across Websites Affect Online Retail Sales?
Zhou, Wenqi - 2018
Consumers consistently resort to online Word-of-Mouth (WOM) as an effective remedy for the lack of physical trials in online shopping. Nevertheless, they are confronting relatively different levels of search costs for WOM information depending on the distribution of WOM across websites. This...
Persistent link: https://www.econbiz.de/10012938092
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eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique; Caplliure, Eva-María; … - In: Psychology & marketing 33 (2016) 12, pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264