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An Empirical Study of Word-of-...
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Retail trade
Konsumentenverhalten
78,750
Consumer behaviour
78,319
Social Web
20,039
Social web
20,005
Privater Konsum
14,988
Private consumption
14,952
Theorie
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Theory
11,729
Beziehungsmarketing
9,760
Relationship marketing
9,745
Online-Marketing
8,147
Markenführung
8,057
Brand management
8,051
Internet marketing
8,042
Markenimage
6,780
USA
6,772
Brand image
6,751
United States
6,549
Online-Handel
6,060
Online retailing
6,046
Kundenzufriedenheit
5,653
Customer satisfaction
5,651
Deutschland
5,086
Electronic Commerce
4,819
Viral marketing
4,747
Virales Marketing
4,737
Germany
4,724
E-commerce
4,644
Dienstleistungsqualität
4,460
Service quality
4,457
Brand
4,343
Markenartikel
4,336
Einzelhandel
4,179
Werbewirkung
3,830
Advertising effects
3,791
Verbraucherverhalten
3,559
Experiment
3,543
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3,366
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Grewal, Dhruv
25
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
19
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Chintagunta, Pradeep K.
10
Richards, Timothy J.
10
Steinmann, Sascha
10
Teller, Christoph
10
Dennis, Charles
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Wagner, Gerhard
9
Willems, Kim
9
Bang, Nguyen
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
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Lévy Mangin, Jean-Pierre
8
Morschett, Dirk
8
Noble, Stephanie M.
8
Paul, Justin
8
Shy, Oz
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
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Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Agricultural Experiment Station
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Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
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Great Britain / Commission on Industrial Relations
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Handelshögskolan i Stockholm
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Handelsverband Deutschland
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Harvard University, Graduate School of Business Administration, Division of Research
1
Hoofbedrijfschap Detailhandel
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
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Journal of retailing and consumer services
473
Journal of retailing
132
Journal of business research : JBR
122
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
100
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
European retail research
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Omega : the international journal of management science
12
Australasian marketing journal
11
Information systems research : ISR
11
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ECONIS (ZBW)
4,098
USB Cologne (EcoSocSci)
2
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
3
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
4
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
5
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
6
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
Saved in:
7
Using word of mouth data from social media to identify asymmetric competition in food retailing
Jaeger, Lena-Christin
;
Höhler, Julia
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430684
Saved in:
8
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
9
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
10
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
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