Shopping cards as well as customers' clubs related to retailers are often investigated in literature. While the perception and the effects of those marketing instruments have been often discussed in western countries, there is a lack of studies for eastern European countries. The present study...

Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...