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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Persistent link: https://www.econbiz.de/10015056760

Social dollars : the economic impact of customer participation in a firm-sponsored online customer community

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos

Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013364445

Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms

Gulfraz, Muhammad Bilal; Sufyan, Muhammad; Mustak, Mekhail - In: Journal of retailing and consumer services 68 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013366249

Digitisation in retailing : the game-changing driver of industrial transformation

Sindhu, Mahwish; Qureshi, Tahir Masood; Singh, Sonia; … - In: International journal of intellectual property … 13 (2023) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10014320965

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

Relationship between customer loyalty and service failure, service recovery and switching costs in online retailing

Kamble, Aakash Ashok; Walvekar, Shubhangi - In: International journal of business information systems : … 32 (2019) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012154594

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963

Impact of customer engagement strategies on shopping in the physical environment : retail stores and online portals (in Delhi and Santa Clara County)

Sachdeva, Ishita; Goel, Sushma - In: International journal of Indian culture and business … 31 (2024) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10015064638

Insights into user engagement on social media : indings from two fashion retailers

Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10012547985

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