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~subject:"Return on Investment"
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ROI of AI : Effectiveness and...
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Return on Investment
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Risikomaß
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Return on investment
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measurement
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Mueller, Dennis C.
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Nordhaus, William D.
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Osmundsen, Petter
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Schirmer, Frank C.
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Stulz, René M.
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5
Bernhardt, Arielle
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Calomiris, Charles W.
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Fahlenbrach, Rüdiger
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Fitz-enz, Jac
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Powell, Guy R.
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Prilmeier, Robert
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Rigol, Natalia
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Yurtoglu, B. Burcin
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Abdulai, Awudu
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Accenture
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Chambre de commerce et d'industrie de Paris
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Deutsche Gesellschaft für Internationale Zusammenarbeit
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System Initiative on Shaping the Future of Digital Economy and Society
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NBER working paper series
14
ROI in action casebook
14
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14
NBER Working Paper
13
SpringerLink / Bücher
11
The ROI of pricing : measuring the impact and making the business case
11
Nonprofit management & leadership
8
Journal of advertising research
7
Pfeiffer essential resources for training and HR professionals
7
Discussion paper / Centre for Economic Policy Research
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
An essential knowledge resource
5
Human resource management practices : assessing added value
5
Journal of marketing
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
Working papers / Harvard Business School, Division of Research
5
CESifo working papers
4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
MIT sloan management review
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of private equity
4
World Bank E-Library Archive
4
World Bank Policy Research Working Paper
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Business and Economic Research : BER
3
CESifo Working Paper Series
3
Document de travail
3
European journal of operational research : EJOR
3
Finance India : the quarterly journal of Indian Institute of Finance
3
Fisher College of Business working paper series
3
Gabler Edition Wissenschaft
3
HMD : Praxis der Wirtschaftsinformatik
3
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ECONIS (ZBW)
1,122
USB Cologne (EcoSocSci)
54
EconStor
17
RePEc
13
USB Cologne (business full texts)
6
BASE
3
OLC EcoSci
3
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1
The unfavorable economics of measuring the returns to advertising
Lewis, Randall A.
;
Rao, Justin M.
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1941-1973
Persistent link: https://www.econbiz.de/10011458062
Saved in:
2
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
3
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
4
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
5
Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano
;
Estevez, Macarena
- In:
Universia business review : UBR
(
2016
)
52
,
pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
Saved in:
6
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
7
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
8
Measuring the tru ROI of marketing dollars
McNeilly, Mark
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 50-51
Persistent link: https://www.econbiz.de/10003903016
Saved in:
9
ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
10
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
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