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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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Four essays in economic theory
Judd, Kenneth L. - 1980
Persistent link: https://www.econbiz.de/10000811649
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Price advertising decision under uncertainty
Beladi, Hamid - In: The Indian economic journal 37 (1989) 2, pp. 28-39
Persistent link: https://www.econbiz.de/10001100104
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Advertising under uncertainty
Ghosh, Satyajit - In: Rivista internazionale di scienze economiche e … 41 (1994) 4, pp. 345-357
Persistent link: https://www.econbiz.de/10001161814
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Risk-sensitive dynamic market share attraction games : an extended abstract
Monahan, George E. - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 37-44). 1996
Persistent link: https://www.econbiz.de/10001319639
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Risk-sensitive dynamic market share attraction games
Monahan, George E. - In: Games and economic behavior 20 (1997) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10001227967
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Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising
Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234
Persistent link: https://www.econbiz.de/10011986374
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Not just a fad : optimal sequencing in mobile in-app advertising
Sun, Zhen; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 28 (2017) 3, pp. 511-528
Persistent link: https://www.econbiz.de/10011754105
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Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651
Persistent link: https://www.econbiz.de/10014456616