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MNCs' HRM strategy and country of origin effect: Do North American, European and Japanese firms really differ?
Yu, Gyu-chang; Park, Woo-sung; Cho, Yung-ho - In: Management Revue 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs' subsidiaries in Korea, we examined the country of origin effect in the choice of MNCs' HRM strategy: transplantation, localization, and mixed. A multinominal logit regression analysis showed that there is an important country of origin effect in the choice...
Persistent link: https://www.econbiz.de/10010318067
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Can experiences with a country's foods improve images of that country?
Jo, Myung-soo; Kim, Chang-soo - In: Journal of global marketing 27 (2014) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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MNCs’ HRM strategy and country of origin effect : do North American, European and Japanese firms really differ?
Yu, Gyu-chang; Park, Woo-sung; Cho, Yung-ho - In: Management revue : socio-economic studies 18 (2007) 4, pp. 392-409
Based upon the sample of 419 MNCs’ subsidiaries in Korea, we examined the country of origin effect in the choice of MNCs’ HRM strategy: transplantation, localization, and mixed. A multinominal logit regression analysis showed that there is an important country of origin effect in the choice...
Persistent link: https://www.econbiz.de/10009778126
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Country of origin and diners' perceptions of a cuisine : the moderating effects of culinary and institutional factors
Yoo, Taeyoung - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 420-444
Persistent link: https://www.econbiz.de/10011900483
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Home country uncertainty and cash holdings : evidence from multinational subsidiaries in South Korea
Kang, Youngho; Kim, Ryoonhee - In: Journal of international money and finance 141 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014549814
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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.; Juliana, Juliana; Monoarfa, Hilda; … - In: Journal of Islamic marketing 15 (2024) 1, pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
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Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung; Lee, Jae-Nam - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 302-311
Persistent link: https://www.econbiz.de/10003867734
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Religiosity and consumers' use of product information source among Korean consumers : an exploratory research
Choi, Youngtae; Kale, Rahul; Shin, Jongkuk - In: International journal of consumer studies 34 (2010) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003938975
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Valuing traceability of imported beef in Korea : an experimental auction approach
Ji Yong Lee; Han, Doo Bong; Nayga, Rodolfo M.; Lim, Song-soo - In: The Australian journal of agricultural and resource … 55 (2011) 3, pp. 360-373
Persistent link: https://www.econbiz.de/10009376127