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Erarbeitung einer Vorgehensweise zur Steigerung der Nachhaltigkeit entlang der Wertschöpfungskette durch Integration von Kunden- und Lieferantenwissen : ein Projektbericht im Rahme...
Peherstorfer, Tanja; Schmiedinger, Bernhard; Hahn, Thomas; … - 2007
Persistent link: https://www.econbiz.de/10003535719
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Using the analytical Part of CRM in small and medium-sized enterprises in the Czech Republic
Langerová, Adéla; Starzyczná, Halina; Zapletalová, … - In: Central European business review : CEBR 10 (2021) 3, pp. 67-89
Persistent link: https://www.econbiz.de/10012622123
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Fidelity behaviour of very small craft enterprises customers
Mahougnon, Adankanhounde Thierry - In: Inventi impact: retailing & consumer services (2018) 1, pp. 20-23
Persistent link: https://www.econbiz.de/10012145757
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Maximizing the social media potential for small businesses and startups : a conceptual study
Basri, Wael Sh; Siam, Mohammed R. A. - In: International journal of economic perspectives : IJEP 11 (2017) 2, pp. 341-346
Persistent link: https://www.econbiz.de/10012199430
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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
Manishimwe, Theoneste; Raimi, Lukman; Azubuike, Chidnma … - In: Journal of revenue and pricing management 21 (2022) 6, pp. 668-683
Persistent link: https://www.econbiz.de/10013463861
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 40 (2023) 4, pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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Customer relations management and information security in the development of Small and Medium Enterprises in the era of digitalization
Elyta; Putra, Windhu; Zulkarnaen; Lutfie, Zahirah - In: Customer relationship management : methods, …, (pp. 307-329). 2024
Persistent link: https://www.econbiz.de/10015072696
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Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran; Giang-Do Nguyen; Thu-Hien Thi Dao; Anh-Tin Ngo - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
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Proposed integrated CRM magic quadrant and readiness matrix model for Indian SMEs
Mehta, Arpita; Tajedini, Javad - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 179-206
Persistent link: https://www.econbiz.de/10011636872
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Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10012058220