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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann; O'Dwyer, Michele - In: The journal of product innovation management : an … 26 (2009) 6, pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
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Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme; Luce, Fernando Bins - In: Marketing intelligence & planning 30 (2012) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
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The effect of R&D-marketing integration on NPD success : the case of SMEs in the growing economy of Slovenia
Fain, Nusa; Schoormans, Jan P. L.; Duhovnik, Joze - In: International journal of technology management : IJTM 56 (2011) 1, pp. 92-107
Persistent link: https://www.econbiz.de/10009424049
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Strategy formation in the innovation and market domain : emergent or deliberate?
Leitner, Karl-Heinz - In: Journal of strategy and management 7 (2014) 4, pp. 354-375
Persistent link: https://www.econbiz.de/10010462110
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Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms
Meulenberg, Matthew T.G. - 2009
Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company...
Persistent link: https://www.econbiz.de/10013154019
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Shift from product innovation strategy to marketing innovation strategy to add value to the firm
Bouhelal, Fatima; Adouka, Lakhdar - In: Management dynamics in the knowledge economy 10 (2022) 2/36, pp. 167-178
Persistent link: https://www.econbiz.de/10013275341