Similar Search Results

Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic

Nuutinen, Maaria; Ojasalo, Katri - In: International journal of quality and service sciences 6 (2014) 4, pp. 290-308

Persistent link: https://www.econbiz.de/10010469097

Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik : dargestellt am Beispiel kleiner und mittlerer Unternehmen

Enke, Margit (contributor); Greschuchna, Larissa (contributor) - 2005

Facing an increasing competition, service providers are forced to develop trust and commitment in order to stabilize and extend their market position. Based upon a theoretical framework, the paper discusses strategies to provide trust applying appropriate communication instruments. The paper...

Persistent link: https://www.econbiz.de/10003062651

A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities

Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10011580587

A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China

Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532

Persistent link: https://www.econbiz.de/10010346341

A validation of META-RELQUAL under South African micro-enterprise banking customers

Mostert, Pierre; Zietsman, Mariette; Svensson, Göran - In: International journal of business excellence 18 (2019) 4, pp. 549-569

Persistent link: https://www.econbiz.de/10012145702

Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755