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Spiezia Organics: an SME marketing case study.

Rowley, Jennifer; Spiezia, Marco - 2006

Rowley, J. and Spiezia, M. Spiezia Organics: an SME marketing case study (c) Westburn Publishers Ltd, 2006. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn...

Persistent link: https://www.econbiz.de/10009455007

Customer-perceived value in business-to-business relationships : a study of software customers

Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911

Persistent link: https://www.econbiz.de/10009577001

Exploring marketing and relationships in software SMEs : a mixed methods apporach

Parry, Sara; Kupiec-Teahan, Beata; Rowley, Jennifer - In: Management research review 35 (2012) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10009501104

Innovation in food sector SMEs

Baregheh, Anahita; Rowley, Jennifer; Sambrook, Sally; … - In: Journal of small business and enterprise development 19 (2012) 2, pp. 300-321

Persistent link: https://www.econbiz.de/10009557838

Entrepreneurial marketing in small businesses : a conceptual exploration

Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10008934170

Strategic network marketing in technology SMEs

Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 671-697

Persistent link: https://www.econbiz.de/10009776454

Entrepreneurial marketing : a comparative study

Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: The service industries journal 33 (2013) 7/8, pp. 705-719

Persistent link: https://www.econbiz.de/10009759757

Towards an integrative view of innovation in food sector SMEs

Baregheh, Anahita; Hemsworth, David; Rowley, Jennifer - In: The international journal of entrepreneurship and innovation 15 (2014) 3, pp. 147-158

Persistent link: https://www.econbiz.de/10010411612

Networks and customer relationships in a small software technology firm : a case study

Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10008987947

Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs

Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10003949207