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Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...
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business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation … globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan … global market strategy variables considered include the following: market strategy incorporating: global advertising and …
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