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Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755

When services are offered by small and medium retailers : what is the customer's perception?

Narvaiza, Lorena; Ruiz de Olano, David; Campos, Tontxu; … - In: Universia business review : UBR (2016) 49, pp. 132-145

Persistent link: https://www.econbiz.de/10011686001

Understanding the antecedents to the adoption of CRM technology by small retailers

Peltier, James; Schibrowsky, John A.; Zhao, Yushan - In: International small business journal : researching … 27 (2009) 3, pp. 307-336

Persistent link: https://www.econbiz.de/10003856476

Small versus large retail stores in an emerging market : Mexico

Paswan, Audhesh; Santarriaga Pineda, María de los Dolores - In: Journal of business research : JBR 63 (2010) 7, pp. 667-672

Persistent link: https://www.econbiz.de/10003984849

Localisation as a marketing strategy for small retailers

Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697

Persistent link: https://www.econbiz.de/10008651869

Efficiency and effectiveness of small retailers : the role of consumer and entrepreneurial orientation

Tajeddini, Kayhan; Elg, Ulf; Trueman, Myfanwy - In: Journal of retailing and consumer services 20 (2013) 5, pp. 453-462

Persistent link: https://www.econbiz.de/10009768991

How do SMEs bond to their retailers through value creation?

Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552

Persistent link: https://www.econbiz.de/10010381108

Market orientation and performance in small independent retailers in the UK

Megicks, Phil; Warnaby, Gary - In: The international review of retail, distribution and … 18 (2008) 1, pp. 105-119

Persistent link: https://www.econbiz.de/10003733242

The effects of hedonic shopping values on loyalty towards small retailers : the moderating role of trust

Lee, Jaeha; Park, Kwangsoo - In: Journal of retailing and consumer services 76 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014460869

Impact of B2C E-Commerce on Small Retailers in Thailand : An Investigation Into Profitability, Operating Efficiency, and Employment Generation

Kizhakkacharuvil John, Varughese - 2019

The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and...

Persistent link: https://www.econbiz.de/10012895736