Narrow search
Showing 1 - 10 of 3,398
Cover Image
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Cover Image
Beziehungsflow : lebenslange Kundenbeziehungen mit System
Ulbing, Norbert Paul; Ulbing, Helga Maria; Ulbing, Heribert - 2007
Persistent link: https://www.econbiz.de/10003571590
Cover Image
The best practice of CRM implementation for small- and medium-sized enterprises
Pohludka, Michal; Štverková, Hana - In: Administrative Sciences : open access journal 9 (2019) 1/22, pp. 1-17
is to analyze the use of CRM (Customer Relationship Management) systems in small- and medium-sized enterprises (SMEs) in … the Czech Republic and to find the determinants for CRM system implementation. The best practice for CRM implementation … suitable for SMEs is clarified using a specific case of a global enterprise. A fully functional CRM system can be considered a …
Persistent link: https://www.econbiz.de/10012126858
Cover Image
The impact of artificial intelligence on commercial management
Costa, Renato J. Lopes da; Dias, Álvaro Lopes; … - In: Problems and perspectives in management : PPM ; … 17 (2019) 4, pp. 441-452
Persistent link: https://www.econbiz.de/10012176105
Cover Image
Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of strategy and management 15 (2022) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10013332426
Cover Image
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Cover Image
Impact of the CRM system and time management on organizational effectiveness and performance : case study of an e-commerce micro enterprise
Januszewski, Arkadiusz; Krupcała, Kinga - In: European research studies 24 (2021) 1, pp. 1157-1172
Persistent link: https://www.econbiz.de/10012512653
Cover Image
Mit Target-Management zur hochautonomen Unternehmensführung : theoretische Grundlagen und praktische Umsetzung
Lott, Claus-Ulrich - 2000 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001484654
Cover Image
Proposed integrated CRM magic quadrant and readiness matrix model for Indian SMEs
Mehta, Arpita; Tajedini, Javad - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 179-206
Persistent link: https://www.econbiz.de/10011636872
Cover Image
Marketing management : a customer-oriented approach
Clow, Kenneth E.; Baack, Donald - 2010
Persistent link: https://www.econbiz.de/10013547660