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Integrated marketing communica...
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SME
Marketingmanagement
17,141
Marketing management
16,550
Kommunikation
12,861
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11,514
Theorie
3,962
Theory
3,894
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2,155
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2,139
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2,121
communication
2,076
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1,834
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1,802
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1,747
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1,733
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1,522
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1,510
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1,407
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1,398
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1,355
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1,315
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1,311
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1,311
Spieltheorie
1,181
Game theory
1,163
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1,150
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1,142
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1,111
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1,067
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906
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844
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Haase, Inga
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Meyer, Jörn-Axel
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
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3
Conti, Emanuela
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
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3
Ngo, Quang-Huy
3
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Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
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1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Best Minds Meet <2010, Ising>
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen / Geschäftsbereich Innovationsprojekte
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Entrepreneurship, Mittelstand und Familienunternehmen (EMF-Institut)
1
International Social Science Council
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Konferenz für Familienunternehmen <2, 2010, Berlin>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
24
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
16
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Journal of research in marketing and entrepreneurship : JRME
9
Entrepreneurship marketing : principles and practice of SME marketing
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
SpringerLink / Bücher
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of enterprising culture
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
European research studies
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
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Source
All
ECONIS (ZBW)
856
RePEc
2
Showing
1
-
10
of
858
Sort
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date (oldest first)
1
Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
Pradel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000628880
Saved in:
2
Design Management konkret
Hinz, Katrin
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003597188
Saved in:
3
Guerilla-Marketing in der Marktkommunikation : eine Systematisierung und kritische Analyse mit Anwendungsbeispielen
Welling, Monika
-
2005
Persistent link: https://www.econbiz.de/10002871397
Saved in:
4
Going undercover : online domestic tourism marketing
communication
in closed and open Facebook groups
Roth-Cohen, Osnat
;
Lahav, Tamar
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10012165873
Saved in:
5
Introducing integrated hybrid
communication
: the nexus linking marketing
communication
and corporate
communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
6
An exploratory study of entrepreneurial marketing in SMEs : the role of the founder-entrepreneur
Franco, Mário
;
Fátima Santos, Maria de
;
Ramalho, Isabel
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 265-283
Persistent link: https://www.econbiz.de/10010388592
Saved in:
7
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
Saved in:
8
Perspectives on the potential for social media to improve
communication
in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
Saved in:
9
Entrepreneurs' views on corporate social responsibility
communication
in SMEs : insights from Germany
Simon, Jelena
;
Ettl, Kerstin
- In:
International journal of entrepreneurship and …
23
(
2019
)
4
,
pp. 425-445
Persistent link: https://www.econbiz.de/10012104844
Saved in:
10
The value of
communication
in turbulent environments: how SMEs manage change successfully in unstable surroundings
Arnaout, Badih
;
Esposito, Mark
- In:
International journal of entrepreneurship and small business
34
(
2018
)
4
,
pp. 500-515
Persistent link: https://www.econbiz.de/10011922246
Saved in:
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