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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and innovative performance (new product development) in...
Persistent link: https://www.econbiz.de/10014444966
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The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage
Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174
This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi...
Persistent link: https://www.econbiz.de/10014636331
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mujahid Hilal, Mohamed Ismail - In: International journal of business competition and … 5 (2016) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10011687355
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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Internationalized SMEs : the impact of market orientation and marketing capability on business performance
Joensuu-Salo, Sanna; Sorama, Kirsti; Kettunen, Salla - In: Entrepreneurship, innovation and education : frontiers …, (pp. 84-102). 2018
Persistent link: https://www.econbiz.de/10011973215
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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Marketing capability, marketing strategy implementation and performance in small firms
Lagat, Charles; Frankwick, Gary L. - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011800627