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Erfolgreiches Marketing : ein...
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SMEs
KMU
50,535
SME
50,529
Marketing
31,390
Klein- und Mittelbetrieb
9,843
Deutschland
9,495
Germany
8,040
Unternehmenserfolg
5,456
Firm performance
5,346
Innovation
5,061
Entrepreneurship
4,664
Theorie
4,458
Theory
4,445
Entrepreneurship approach
4,346
Marketingmanagement
4,154
Unternehmensgründung
3,982
Marketing management
3,922
USA
3,902
Corporate finance
3,799
Unternehmensfinanzierung
3,798
Business start-up
3,674
United States
3,610
Strategisches Management
3,289
Innovationsmanagement
3,077
Innovation management
2,850
marketing
2,593
Globalisierung
2,519
Globalization
2,500
Management
2,422
Strategic management
2,313
Indien
2,177
India
2,126
EU-Staaten
2,079
EU countries
2,076
Consumer behaviour
1,992
Industrie
1,882
Konsumentenverhalten
1,863
Business network
1,817
Unternehmensnetzwerk
1,817
Großbritannien
1,813
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Article
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10
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Adomako, Samuel
18
Thomä, Jörg
14
Khan, Zaheer
13
Zahoor, Nadia
12
Amankwah-Amoah, Joseph
10
Civelek, Mehmet
10
Durst, Susanne
10
Franco, Mário
10
Kraus, Sascha
10
Saridakis, George
10
Serrasqueiro, Zélia
10
Al-Hakimi, Mohammed A.
8
Del Giudice, Manlio
8
Haase, Heiko
8
Moreira, António Carrizo
8
Pacheco, Luís
8
Scuotto, Veronika
8
Öhman, Peter
8
Cowling, Marc
7
Dana, Leo Paul
7
Doordarshi Singh
7
Jones, Paul
7
Kaur, Manpreet
7
Ključnikov, Aleksandr
7
Lawless, Martina
7
O'Toole, Conor
7
Yazdanfar, Darush
7
Bischoff, Thore Sören
6
Bizer, Kilian
6
Elbanna, Said
6
Henschel, Thomas
6
Lee, Neil
6
Majid, Abdul
6
Mazzarol, Tim
6
Ntayi, Joseph Mpeera
6
Rossi, Matteo
6
Runst, Petrik
6
Sardo, Filipe
6
Zimon, Grzegorz
6
Ahsan, Mujtaba
5
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Hochschule Offenburg / Institute for Trade and Innovation
1
Hochschule Offenburg / Master-Studiengang Betriebswirtschaft
1
OECD Ministerial Conference on SMEs <3., 2018, Mexiko, Stadt>
1
Oxford Economics Ltd.
1
Université Ibn Tofail
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
World Institute for Development Economics Research
1
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Journal of business research : JBR
81
International journal of entrepreneurship and small business
49
Small business economics : an international journal
49
Cogent business & management
41
Small business economics : an entrepreneurship journal
39
Technological forecasting & social change : an international journal
37
International business review : the official journal of the European International Business Academy
31
International journal of entrepreneurship and small business : IJESB
31
International journal of business information systems : IJBIS
27
Journal of open innovation : technology, market, and complexity
27
Journal of small business and enterprise development
27
International journal of globalisation and small business : IJGSB
26
International journal of productivity and quality management : IJPQM
26
International small business journal : researching entrepreneurship
24
International journal of business and globalisation : IJBG
21
International journal of innovation management
20
Journal of Asian finance, economics and business : JAFEB
20
European journal of international management : EJIM
19
World review of entrepreneurship, management and sustainable development
19
Business strategy and the environment
17
European research studies
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of business innovation and research
17
Journal of business economics and management
17
Working papers / ADB Institute
17
Entrepreneurial business and economics review : EBER
16
International journal of business innovation and research : IJBIR
16
Journal of risk and financial management : JRFM
16
Journal of small business & enterprise development
16
Technology analysis & strategic management
16
The journal of business & industrial marketing
16
Administrative Sciences : open access journal
15
International journal of management & enterprise development : IJMED
15
Inventi impact: SMEs
15
Journal of international entrepreneurship
15
Piccola impresa : rivista internazionale di studi e ricerche
15
Small enterprise research
15
World journal of entrepreneurship, management and sustainable development : WJEMSD
15
International journal of process management and benchmarking : IJPMB
14
ifh working paper
14
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ECONIS (ZBW)
3,236
RePEc
12
Other ZBW resources
4
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1
Entrepreneurial
marketing
orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi
;
Balqiah, Tengku Ezni
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
Saved in:
2
Establishing the challenges affecting South African SMEs
Cant, Michael C.
;
Wiid, Johannes A.
- In:
International business and economics research journal
12
(
2013
)
6
,
pp. 707-715
Persistent link: https://www.econbiz.de/10009770214
Saved in:
3
Marketing
in SMEs : a "4Ps" self-branding model
Resnick, Sheilagh Mary
;
Cheng, Ranis
;
Simpson, Mike
; …
- In:
International journal of entrepreneurial behaviour & …
22
(
2016
)
1
,
pp. 155-174
Persistent link: https://www.econbiz.de/10011542530
Saved in:
4
Perspectives on SMEs and the entrepreneurial
marketing
of intellectual property
Rod, Michel R. M.
;
Paliwoda, Stanley J.
- In:
International journal of entrepreneurship and …
19
(
2015
)
3/4
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011409280
Saved in:
5
An exploratory study of entrepreneurial
marketing
in SMEs : the role of the founder-entrepreneur
Franco, Mário
;
Fátima Santos, Maria de
;
Ramalho, Isabel
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 265-283
Persistent link: https://www.econbiz.de/10010388592
Saved in:
6
Marketing
capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
7
An empirical study of
marketing
of SMEs in the tourism sector
Yaja, Millo
;
Kumar, Anuj
- In:
Small enterprise research
28
(
2021
)
3
,
pp. 314-328
Persistent link: https://www.econbiz.de/10012801748
Saved in:
8
Instagram
marketing
: understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
9
Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal
- In:
International journal of procurement management
15
(
2022
)
3
,
pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
Saved in:
10
Entrepreneurial
marketing
in Jordanian SMEs : initiatives and challenges
Al-Weshah, Ghazi
;
Kakeesh, Dana
;
Alhammad, Fawwaz
- In:
Entrepreneurial Rise in the Middle East and North …
,
(pp. 67-91)
.
2022
Persistent link: https://www.econbiz.de/10013257559
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