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Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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Brand creation via design and modularization : SMEs in international B2B markets
Uusitalo, Olavi - In: Journal of business market management : JBM 7 (2014) 2, pp. 354-379
Brand theory has its origins in the consumer product market and is normally considered in relation to big business. An established brand enables customers to save time by guaranteeing the level of quality, reducing purchasing risk and simplifying customer choices. Little research, however, has...
Persistent link: https://www.econbiz.de/10010374641
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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The SMEs' perspective of trust in a B2B relationship
Robson, Andrew; Ojeme, Mark; Coates, Nigel - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10011537493
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Can we mend fences? : a model of recovery processes of SME business-to-business relationships
Fleming, Deirdre Mary; Tähtinen, Jaana; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 4, pp. 932-943
Persistent link: https://www.econbiz.de/10013165305
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Baabdullah, Abdullah Mohammed; Alalwan, Ali Abdallah; … - In: Industrial marketing management : the international … 98 (2021), pp. 255-270
Persistent link: https://www.econbiz.de/10013206363
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012026090