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What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
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Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash; Khatib, Jamal A. al-; Al-Habib, Mohammed; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash; Khatib, Jamal A. al- - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10011753788