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~subject:"Salespeople"
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Salespeople
Beziehungsmarketing
109
Relationship marketing
109
Theorie
106
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106
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97
Germany
92
Marketingmanagement
79
Marketing management
64
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57
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42
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42
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42
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41
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25
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18
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17
Pricing strategy
17
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15
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Homburg, Christian
16
Klarmann, Martin
4
Müller, Michael
4
Wieseke, Jan
4
Bornemann, Torsten
2
Hohenberg, Sebastian
2
Stock-Homburg, Ruth
2
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1
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Journal of the Academy of Marketing Science
5
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
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ECONIS (ZBW)
16
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
4
Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian
;
Wieseke, Jan
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
Saved in:
5
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
6
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
7
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
8
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
9
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
10
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
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