Tran, Quynh Xuan; Dang, My Van; Tournois, Nadine - In: International Journal of Culture, Tourism and … 14 (2020) 4, pp. 619-637
Purpose This study aims to investigate the effects of servicescape on customer satisfaction and loyalty – centered on …-administered questionnaires. Findings The research findings pointed out the significant impacts of café servicescape on social interaction quality … servicescape were shown to remarkably influence customer experience quality, customer satisfaction and loyalty. Moreover, the study …