structural model that captures the mechanism of how detailing/advertising conveys information in the market under study …

The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well …. In this paper, I develop and estimate a structural model that explains the demand side behavior in the market for …

incorporate Ricardo's insight about demand-driven productivity in settings of variable scarce resources, and estimate the industry …'s responsiveness to changes in demand over this timeframe using therapeutic class-specific data. In contrast to many analyses, our … empirical estimates indicate that the industry has "met demand" with remarkable consistency since the late-1980s. The growth in …

incorporate Ricardo's insight about demand-driven productivity in settings of variable scarce resources, and estimate the industry …'s responsiveness to changes in demand over this timeframe using therapeutic class-specific data. In contrast to many analyses, our … empirical estimates indicate that the industry has “met demand” with remarkable consistency since the late-1980s. The growth in …