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Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.

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Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2012 - 12th ed., international ed.

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Kraus, Florian; Haumann, Till; Ahearne, Michael; … - In: Journal of retailing 91 (2015) 3, pp. 486-515

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Ahearne, Michael; Lam, Son K.; Hayati, Babak; Kraus, Florian - In: Journal of marketing 77 (2013) 5, pp. 37-56

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Boichuk, Jeffrey P.; Bolander, Willy; Hall, Zachary R.; … - In: Journal of marketing 78 (2014) 1, pp. 95-111

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Ahearne, Michael - 2020

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Ahearne, Michael; Haumann, Till; Kraus, Florian; … - In: Journal of the Academy of Marketing Science 41 (2013) 6, pp. 625-648

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Wieseke, Jan; Kraus, Florian; Ahearne, Michael; … - In: Journal of marketing 76 (2012) 3, pp. 1-20

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Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2018 - Fourteenth edition

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Steenburgh, Thomas J.; Ahearne, Michael - In: Harvard business review : HBR 96 (2018) 6, pp. 92-101

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