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McCarthy, Ian P. - 2010

on the theory of dramaturgy and service marketing, we present a typology identifying four distinct and viable …

Persistent link: https://www.econbiz.de/10013151681

Shaian Kiumarsi; Salmi Mohd Isa; Jayaraman, Krishnaswamy; … - In: International journal of business innovation and … 21 (2020) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10012149128

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429

Persistent link: https://www.econbiz.de/10011418248

Chakraborty, Subhajit; Kaynak, Hale - In: International journal of services and standards 9 (2014) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011283344

Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296

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Poddar, Amit; Ozcan, Timucin; Madupalli, Ramana Kumar - In: The journal of services marketing 29 (2015) 2, pp. 124-136

Persistent link: https://www.econbiz.de/10011343386

Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15

Persistent link: https://www.econbiz.de/10011445595

Vredenburg, Jessica; Bell, Simon J. - In: Australasian marketing journal 22 (2014) 3, pp. 168-178

Persistent link: https://www.econbiz.de/10010427975

Wilder, Kelly M.; Collier, Joel E.; Barnes, Donald C. - In: Journal of service research : JSR 17 (2014) 4, pp. 446-459

Persistent link: https://www.econbiz.de/10010432160

Seppänen, Kaisa; Huiskonen, Janne; Karppinen, Henri - In: International journal of services and operations management 17 (2014) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10010410864