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Model of relationships among marketing public relations, service quality and attitude toward brand
Viet Dung Trinh; Hoang Mai Nguyen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10012106908
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The dawn of traditional CX metrics? : examining satisfaction, EXQ, and WAR
Imhof, Gustavo; Klaus, Philipp - In: International journal of market research 62 (2020) 6, pp. 673-688
Persistent link: https://www.econbiz.de/10012308994
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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
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Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias; … - In: Journal of service research : JSR 14 (2011) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
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Online public response to a service failure incident : implications for crisis communications
Su, Lijuan; Stepchenkova, Svetlana; Kirilenko, Andrei - In: Tourism management : research, policies, practice 73 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10012004627