This research was conducted to discover how the influence of the performance of service marketing mix and customers trust to the value of education services and the image of private universities as well as its implications customer trust. The method used is a method of descriptive survey and...

The purpose of this study is to assess the proposition that adoption of a market orientation leads to improved service quality for service sector organisations. We argue that an organisational culture incorporating customer care as its central tenet and involving efforts to understand the needs...