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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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Qualität, Wirtschaftlichkeit und Erfolg von Krankenhäusern : Analyse der Relevanz marktorientierter Ansätze im Krankenhausmanagement
Dietrich, Martin - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002524735
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Handbuch Gesundheits- und Medizinmarketing : Chancen, Strategien und Erfolgsfaktoren
Kreyher, Volker J. (ed.) - 2001
Persistent link: https://www.econbiz.de/10001607586
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The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong; Yoon, Youngmin; Zhang, James J. - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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Education service qualtiy of a business school: former and current students' evaluation
Šimić, Mirna Leko; Čarapić, Helena - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 181-191
Persistent link: https://www.econbiz.de/10003779400
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Anwendungsbereiche und Ziele von Marketing in der öffentlichen Verwaltung
Berger, Roland - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 325-347). 2007
Persistent link: https://www.econbiz.de/10003584608
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Improving service quality in the new public sector
Williams, Christine S.; Saunders, Mark N. K. - In: The Routledge companion to nonprofit marketing, (pp. 389-402). 2008
Persistent link: https://www.econbiz.de/10003592664