Narrow search
Showing 1 - 3 of 3
Cover Image
How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
Cover Image
Increasing hotel customer value through service quality cues in Taiwan
Chang, Hong-Sheng - In: The service industries journal 28 (2008) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10003732979
Cover Image
Examining the casual relationship among service recovery, perceived justice, perceived risk, and customer value in the hotel industry
Chang, Hong-Sheng; Hsiao, Han-Liang - In: The service industries journal 28 (2008) 3/4, pp. 513-528
Persistent link: https://www.econbiz.de/10003751922