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The relationship between brand image and purchase intention : evidence from award winning mutual funds
Wang, Ya-hui; Tsai, Cing-fen - In: The international journal of business and finance … 8 (2014) 2, pp. 27-40
Persistent link: https://www.econbiz.de/10010222063
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Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup; Wan, Yim King Penny; Jeong, Miyoung - In: The journal of gambling business and economics 13 (2020) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
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The effect of e-service quality on e-loyalty mediated by e-trust and brand image variables : a study on OVO E-Wallet application users in Malang City
Pratiwi, Lusiana; Sunaryo, Sunaryo; Mugiono - 2021
Persistent link: https://www.econbiz.de/10012659317
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Impact of hotel attributes, service quality and brand image on customer satisfaction among diners at a fine dine restaurant : evidence from India
Rai, Hithesh; Prabhu, H. Mahesh - In: International journal of business excellence : IJBEX 26 (2022) 4, pp. 425-437
Persistent link: https://www.econbiz.de/10013198315
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Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra; Ishak, Asmai - 2022
Persistent link: https://www.econbiz.de/10012887806
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Influence between banking service quality and brand image against customer relationship and loyalty in Sharia bank
Riyadi, Selamet - In: European research studies 22 (2019) 3, pp. 322-342
Persistent link: https://www.econbiz.de/10012286126
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Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew; Amnuay Saengnoree - In: International journal of services and operations management 29 (2018) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011878321