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Innovation and business success : the mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142

Persistent link: https://www.econbiz.de/10009756179

Perceptions of others, mindfulness, and brand experience in retail service setting

Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52

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In pursuit of service productivity and customer satisfaction : the role of resources

Lee, Jenny Jiyeon; Patterson, Paul G.; Ngo, Liem Viet - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1836-1855

Persistent link: https://www.econbiz.de/10011773769

Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142

Innovation and the customer participation are central issues in research focusing on the performance of firms. However, the current literature offers little guidance on the extent of connection between firm innovation capabilities and customer participation and how they work together to enhance...

Persistent link: https://www.econbiz.de/10010869640

Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites

Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127

Persistent link: https://www.econbiz.de/10003990882

An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth

O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36

Persistent link: https://www.econbiz.de/10009508012

Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources

Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 29 (2015) 2, pp. 137-149

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Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality

Carlson, Jamie; O'Cass, Aron - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 463-478

Persistent link: https://www.econbiz.de/10009706396

Anatomy of service innovation : introduction to the special issue

O'Cass, Aron; Song, Michael; Li, Yuan - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062

Persistent link: https://www.econbiz.de/10009756198

An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model

O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-434

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