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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
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Explore airlines' brand niches through measuring passengers' repurchase motivation : an application of Rasch measurement
Chang, Hsin-Li; Yang, Cheng-Hua - In: Journal of air transport management 14 (2008) 3, pp. 105-112
Persistent link: https://www.econbiz.de/10003731224
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206
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Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana - In: Journal of hospitality marketing & management 18 (2009) 6, pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
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Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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The determinants of loyalty in hotels
Wilkins, Hugh; Merrilees, Bill; Herington, Carmel - In: Journal of hospitality marketing & management 19 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
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The impact of order fulfillment service on retailer merchandising decisions in the consumer durables industry
Davis-Sramek, Beth; Germain, Richard; Stank, Theodore P. - In: Journal of business logistics : JBL 31 (2010) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10008779130
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Fitting new brand principles : first encounter at bank branches
Raich, Margit; Crepaz, Marc-Philipp - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
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B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757