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Relevance of the higher-order brand love prototype in a service context
Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012298663
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Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10012416242
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan; Balaji, M. S.; Oikarinen, Eeva-Liisa; … - In: Journal of business research : JBR 123 (2021), pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
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Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
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Unveiling brand loyalty in emerging markets : analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)
Al Masud, Abdullah; Selim Ahmed; Kaisar, Mohammad Tanvir; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-14
This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in … Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on …-consciousness, and behavioural brand experience all significantly influence brand loyalty. Furthermore, brand trust plays a crucial and …
Persistent link: https://www.econbiz.de/10015072091
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Service brand relationship quality : hot or cold?
Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968