Narrow search
Showing 1 - 10 of 4,752
Cover Image
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Cover Image
Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
Cover Image
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Cover Image
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Cover Image
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Cover Image
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Cover Image
Factors influencing luxury service brand extension in a developing country
Ahn, Jiseon; Gao, Meiling - In: Journal of consumer marketing 41 (2024) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10015078766
Cover Image
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele; Mühlbacher, Hans; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Cover Image
21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Cover Image
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949