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Signalling effect of daily deal promotion for a start-up service provider

Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293

Persistent link: https://www.econbiz.de/10011516488

Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank

Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10009779806

Paying with money or effort : pricing when customers anticipate hassle

Lambrecht, Anja; Tucker, Catherine - In: Journal of marketing research : JMR 49 (2012) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10009507246

Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung

Malicha, Regina - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002678241

Effects of uncertainty visualization on attention, arousal, and judgment

Rose, Anna M.; Rose, Jacob M.; Rotaru, Kristian; … - In: Behavioral research in accounting 34 (2022) 1, pp. 113-139

Persistent link: https://www.econbiz.de/10013332074

Effects of quality and price appeals on consumers' internal reference prices and quality perceptions

Shirai, Miyuri - In: Modern economy 5 (2014) 8, pp. 831-840

Persistent link: https://www.econbiz.de/10011285053

Advertising, price and hotel service quality : a signalling perspective

Chiu, Hsien-hung; Chen, Chiang-ming - In: Tourism economics : the business and finance of tourism … 20 (2014) 5, pp. 1013-1025

Persistent link: https://www.econbiz.de/10010465790

Influence of Advertising, Price, and Quality of Service on Purchase Decisions on the Shopee Application (Studies at State University of Jakarta Students)

Yogasuria, Chika Octavianti; Usman, Osly - 2021

This study discusses the effect of advertising, price, and service quality on purchasing decisions on the Shopee … whether there was a positive influence between advertising, price, and service quality on purchasing decisions. The number of ….70. Furthermore, the results of the calculation of the ttest of advertising have tcount value of 3.276 > ttable value of 0.677, price …

Persistent link: https://www.econbiz.de/10013240911

The effects of advertised quality emphasis and objective quality on sales

Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126

Persistent link: https://www.econbiz.de/10011697522

Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes

Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 358-375

Persistent link: https://www.econbiz.de/10011643421

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