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The interplay between online reviews and physician demand : an empirical investigation

Xu, Yuqian; Armony, Mor; Ghose, Anindya - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7344-7361

Persistent link: https://www.econbiz.de/10012815283

Design of Online Healthcare Platforms : Motivating Doctors and Benefiting Patients

Wang, Qiyuan; Weinberg, Charles; Wu, Chunhua - 2021

Online health has emerged as a critical component of the healthcare system. This paper empirically investigates how online health platforms create value for patients and doctors and explore how market designs influence value creation. We develop a structural demand and supply model for an online...

Persistent link: https://www.econbiz.de/10013313965

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

The impact of services brand personality on consumer-brand relationship quality

Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199

Persistent link: https://www.econbiz.de/10011537855

Healthcare apps' purchase intention : a consumption values perspective

Chakraborty, Debarun; Paul, Justin - In: Technovation : the international journal of … 120 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014476559

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10011308510

How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...

Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347

Persistent link: https://www.econbiz.de/10012060081

How professional identity shapes youth healthcare

Dadich, Ann; Jarrett, Carmen; Robards, Fiona; Bennett, David - In: Journal of health organization and management 29 (2015) 3, pp. 317-342

Persistent link: https://www.econbiz.de/10011338215

How do observers react to companies' humorous responses to online public complaints?

Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259

Persistent link: https://www.econbiz.de/10013268018

Investigating healthcare brand communities : the impact of online hospital reviews

Church, E. Mitchell; Chakraborty, Subhajit - In: Health marketing quarterly 35 (2018) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011979329

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