Showing 1 - 10 of 4,871
Persistent link: https://www.econbiz.de/10009688878
Persistent link: https://www.econbiz.de/10012128332
Persistent link: https://www.econbiz.de/10013463174
Persistent link: https://www.econbiz.de/10013326534
Persistent link: https://www.econbiz.de/10011437906
Persistent link: https://www.econbiz.de/10011565155
Persistent link: https://www.econbiz.de/10010482883
Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...
Persistent link: https://www.econbiz.de/10013231631
Persistent link: https://www.econbiz.de/10013198437
Persistent link: https://www.econbiz.de/10012495082