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Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao; Dai, Hua; Salam, A. F. - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
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Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José; Ventura, Rafael - In: Marketing theory 19 (2019) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Design principles for digital value co-creation networks : service-dominant logic perspective
Blaschke, Michael; Riss, Uwe; Haki, Mohammad Kazem; … - In: Electronic markets : the international journal on … 29 (2019) 3, pp. 443-472
Persistent link: https://www.econbiz.de/10012122574
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What stories unfold : empirically grasping value co-creation
Hansen, Anne Vorre - In: European business review : EBR ; the official journal … 29 (2017) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10011646725
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Applying service-dominant logic to recurrent release of software : an action research study
Barqawi, Neda; Syed, Kamran; Mathiassen, Lars - In: The journal of business & industrial marketing 31 (2016) 7, pp. 928-940
Persistent link: https://www.econbiz.de/10011564170