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Business models as service strategy
Wieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru; Vargo, Stephen L.; Wieland, Heiko - In: Innovating in practice : perspectives and experiences, (pp. 43-57). 2017
Persistent link: https://www.econbiz.de/10011569962
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
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Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.; Wieland, Heiko; O'Brien, Matthew - In: Journal of business research : JBR 164 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303782
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189