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Services
Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsmarketing
24
Services marketing
24
Marketing
19
Marketing theory
19
Marketingtheorie
19
Betriebliche Wertschöpfung
18
Value creation
18
Dienstleistung
17
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Dienstleistungssektor
10
Customer integration
8
Kundenintegration
8
Service-Dominant Logic
8
Service-dominant logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
Service logic
5
Service management
5
Communication
4
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5
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9
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7
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7
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2
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2
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Language
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English
11
Author
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Grönroos, Christian
11
Holmqvist, Jonas
2
Bateson, John E. G.
1
Berry, Leonard L.
1
Bitner, Mary Jo
1
Bowen, David E.
1
Brown, Stephen Walter
1
Chase, Richard B.
1
Davey, Janet
1
Edvardsson, Bo
1
Fisk, Raymond P.
1
FitzPatrick, Mary
1
Guais, Blandine
1
Gummerus, Johanna
1
Kessous, Aurélie
1
Ojasalo, Katri
1
Parasuraman, A.
1
Schneider, Benjamin
1
Van Vaerenbergh, Yves
1
Varey, Richard J.
1
Visconti, Luca M.
1
Zeithaml, Valarie A.
1
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Svenska Handelshögskolan <Helsinki>
1
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Journal of business research : JBR
2
Meddelanden från Svenska Handelshögskolan
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
11
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1
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
2
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 187-196)
.
2007
Persistent link: https://www.econbiz.de/10003595868
Saved in:
5
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
6
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
7
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
8
Language use in services : recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
9
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
10
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
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