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Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan; Erdogan, B. Zafer - In: Journal of customer behaviour 15 (2016) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
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Positive and negative effects of affective and continuance brand commitment in a service context
Raju, Sekar - In: Journal of Indian Business Research 9 (2017) 2, pp. 133-148
Purpose The findings from the brand commitment literature suggest that the outcomes of commitment are not always favorable to the brand. This research aims to integrate the multi-component view of commitment with the relationship investment model to suggest a possible explanation to understand...
Persistent link: https://www.econbiz.de/10014875104
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003771399
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Service branding : a perspective of value co-creation orientation
Li, Tianze; Wei, Haiying - In: Inventi impact: service sector (2018) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582