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The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343
Persistent link: https://www.econbiz.de/10003574953
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What is the price of hubris? : Using takeover battles to infer overpayments and synergies
Hietala, Pekka T.; Kaplan, Steven N.; Robinson, David T. - 2002
Persistent link: https://www.econbiz.de/10001708516
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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The effect of word-of-mouth communication on stock holdings and trades : empirical evidence from an emerging market
Argan, Metin; Guven, Sevil; Yalama, Abdullah - In: The journal of behavioral finance : a publication of … 15 (2014) 2, pp. 89-98
Persistent link: https://www.econbiz.de/10011303218
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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User-generated content as word-of-mouth
Ramirez, Edward; Gau, Roland; Hadjimarcou, John; Xu, … - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
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Nonparametric entropy-based tests of independence between stochastic processes
Fernandes, Marcelo; Néri, Breno de Andrade Pinheiro - In: Econometric reviews 29 (2010) 3, pp. 276-306
Persistent link: https://www.econbiz.de/10003965134
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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Blockbuster als Stock-Booster? : Product Placement und Aktienkurs
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 3, pp. 60-61
Persistent link: https://www.econbiz.de/10003880943
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Can Old Sin Make New Shame? Stock Market Reactions to the Release of Movies Re-Exposing Past Corporate Scandals
Jiang, Han; Kang, Le (Lexi); Nie, Ziye Zoe; Zhou, Hui - 2022
We study stock market reactions to the release of movies re-exposing past publicly known corporate scandals. Using a sample of 54 event firms featured in 23 movies, we find event firms have significantly negative and persistent abnormal returns to movie releases. We posit that such negative...
Persistent link: https://www.econbiz.de/10014239365