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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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Preispolitik im internationalen Marketing und westeuropäische Integration
Lutz, Ulrich - 1994
Persistent link: https://www.econbiz.de/10000423098
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The internal market in Europe after 1992 : analyzing the consequences of the internal market with scenario-analysis by using GLOBUS world model
Brink, Nico ten; Groenen, Wil; Kolodziejak, André - 1989
Persistent link: https://www.econbiz.de/10000136512
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Die Auslandsmarktbearbeitung im europäischen Binnenmarkt : unter besonderer Berücksichtigung des spanischen Marktes
Goormann, Hans Werner - 1992
Persistent link: https://www.econbiz.de/10000849956
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Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.; Rau, Pradeep A. - 1990
Persistent link: https://www.econbiz.de/10000857238
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Euro-Management : Geschäftskultur, Verbrauchertrends, Marketingstrategien
Gibbs, Paul - 1991
Persistent link: https://www.econbiz.de/10000840184
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Cross-national product dimensions
Stansifer, Mary Lee - 1991
Persistent link: https://www.econbiz.de/10000966619
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1992 strategies for the single market
Dudley, James W. - 1989
Persistent link: https://www.econbiz.de/10000754305
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Osteuropa oder Binnenmarkt : wo sehen Marktforschungsleiter künftig ihre Schwerpunkte?
Rathmann, Heide - 1990
Persistent link: https://www.econbiz.de/10000816220