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~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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E-Game-Advertising als Ersatz...
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Werbung
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Chen, Huan
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Bang Nguyen Viet
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Dodoo, Naa Amponsah
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Drennan, Judy
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Krishen, Anjala S.
3
Lou, Chen
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Nguyen Yen Thi Hoang
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Schweidel, David A.
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Septianto, Felix
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Teng, Ching-I
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Yoon, Hye Jin
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Youn, Kibum
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Abbasi, Amir Zaib
2
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2
Alhabash, Saleem
2
Badrinarayanan, Vishag A.
2
Balakrishnan, Janarthanan
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International journal of advertising : the review of marketing communications
41
International journal of internet marketing and advertising : IJIMA
21
Journal of business research : JBR
20
Journal of promotion management : innovations in planning and applied research
20
Journal of advertising research
11
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of current issues and research in advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
Cogent business & management
6
International journal of electronic commerce : IJEC
6
Journal of advertising
6
Young consumers : insight and ideas for responsible marketers
6
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour
4
Journal of customer behaviour
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Journal of marketing management : MM
4
Electronic commerce research
3
Electronic commerce research and applications
3
European journal of marketing : EJM
3
Information systems research : ISR
3
International journal of market research
3
International journal of technology marketing : IJTMkt
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
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ECONIS (ZBW)
527
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
7
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
8
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
9
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
10
Selling virtual currency in digital games : implications for gameplay and social welfare
Guo, Hong
;
Hao, Lin
;
Mukhopadhyay, Tridas
;
Sun, Daewon
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 430-446
Persistent link: https://www.econbiz.de/10012038237
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