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Social Web
Konsumentenverhalten
79,053
Consumer behaviour
78,621
Niederlande
38,667
Netherlands
24,202
Theorie
12,841
Theory
12,538
Marktforschung
12,248
Deutschland
9,353
Beziehungsmarketing
8,991
Relationship marketing
8,978
Germany
7,786
Markenführung
7,450
Brand management
7,445
USA
6,805
Markenimage
6,591
Brand image
6,565
Market research
6,538
United States
6,366
Kundenzufriedenheit
5,460
Customer satisfaction
5,454
Online-Handel
5,427
Online retailing
5,413
Social web
4,724
Online-Marketing
4,475
Internet marketing
4,448
Dienstleistungsqualität
4,368
Markenartikel
4,364
Service quality
4,359
Einzelhandel
4,357
Großbritannien
4,331
Brand
4,278
Retail trade
4,158
Werbewirkung
3,695
Advertising effects
3,656
United Kingdom
3,638
Electronic Commerce
3,629
Experiment
3,586
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3,567
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3,509
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Constantinides, Efthymios
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Martinez, Luis F.
7
Moe, Wendy W.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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Springer Fachmedien Wiesbaden
14
IGI Global
5
American Marketing Association
3
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2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
George Routledge & Sons <London>
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of internet commerce
47
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Journal of marketing
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
Journal of strategic marketing
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
International journal of market research : JMRS ; the journal of the Market Research Society
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
4,724
EconStor
1
OLC EcoSci
1
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1
The impact of social media visual features on acceptance of
meat
substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
2
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
3
How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
Grow, André
;
Perrotta, Daniela
;
Del Fava, Emanuele
; …
-
2021
Persistent link: https://www.econbiz.de/10012612925
Saved in:
4
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
5
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
6
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
Saved in:
7
Product rating statistics as consumer search aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
Saved in:
8
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
9
Consumers' concerns with how they are researched online
Moraes, Caroline
- In:
Business & professional ethics journal
36
(
2017
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
Saved in:
10
Opportunities for innovation in social media analytics
Moe, Wendy W.
;
Schweidel, David A.
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 697-702
Persistent link: https://www.econbiz.de/10011803487
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