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Social Web
Consumer behaviour
83,205
Konsumentenverhalten
80,725
Theorie
14,061
Theory
13,736
Nachfrage
10,842
Demand
10,814
Relationship marketing
9,109
Beziehungsmarketing
9,085
USA
7,958
Arzneimittel
7,839
Pharmaceuticals
7,830
Brand management
7,588
United States
7,584
Markenführung
7,547
Brand image
6,721
Markenimage
6,681
Deutschland
6,618
Germany
5,819
Customer satisfaction
5,749
Online-Handel
5,646
Online retailing
5,635
Kundenzufriedenheit
5,591
Social web
4,832
Service quality
4,820
Dienstleistungsqualität
4,788
Online-Marketing
4,552
Internet marketing
4,539
Brand
4,423
Markenartikel
4,417
Einzelhandel
4,326
Retail trade
4,273
Schätzung
4,047
Physicians
4,041
Ärzte
4,036
Experiment
3,882
Estimation
3,783
Werbewirkung
3,751
Advertising effects
3,712
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3,691
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
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7
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
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1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
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1
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1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Information systems research : ISR
38
Journal of management information systems : JMIS
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of hospitality management
36
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
29
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,832
EconStor
1
OLC EcoSci
1
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date (oldest first)
1
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
2
When a Doctor Knows, it Shows : An Empirical Analysis of Doctors’ Responses in Q&A Forum of an Online Healthcare Portal
Khurana, Sandeep
-
2020
. In a platform market model,
demand
-side users seek answers from the supply-side users, since such answers can indicate … prominent healthcare portal, we find that the introduction of doctors' responses has a significant causal impact on
demand
…
Persistent link: https://www.econbiz.de/10012854072
Saved in:
3
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
4
Effects of user reviews and critic rating on online healthcare sales
Han, Wenbo
- In:
Inventi impact: service sector
(
2021
)
2
,
pp. 88-101
Persistent link: https://www.econbiz.de/10012601880
Saved in:
5
Unveiling
physicians
' personal branding strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
6
The interplay between online reviews and physician
demand
: an empirical investigation
Xu, Yuqian
;
Armony, Mor
;
Ghose, Anindya
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7344-7361
Persistent link: https://www.econbiz.de/10012815283
Saved in:
7
Design of Online Healthcare Platforms : Motivating Doctors and Benefiting Patients
Wang, Qiyuan
;
Weinberg, Charles
;
Wu, Chunhua
-
2021
develop a structural
demand
and supply model for an online health market that is characterized by patients' trade-offs between …
Persistent link: https://www.econbiz.de/10013313965
Saved in:
8
Can I talk to an online doctor? : understanding the mediating effect of trust on patients' online health consultation
Yoo, Sungjin
;
Li, He
;
Xu, Zhuo
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012500815
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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