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Customer knowledge has received little attention in the knowledge management literature. The authors of this exploratory study argue that practices in marketing and customer relationship management have not been able to capture knowledge from customers that comes from social interactions with...
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Was bedeutet Kontextualisierung von Inhalten, Produkten und Dienstleistungen? -- Context Design in jeder Situation das passende Angebot -- Big Data: Kundenwünsche messen und vorhersagen -- Die erfolgreichsten Business-Stories und was man von ihnen lernen kann -- Die neuen Gesetze des Context...
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