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~subject:"Social Web"
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Short-term effects of advertis...
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Social Web
Werbung
13,887
Advertising
11,360
Werbewirkung
8,028
Advertising effects
7,801
Consumer behaviour
5,415
Konsumentenverhalten
5,308
Online-Marketing
2,789
Internet marketing
2,780
Sales promotion
2,049
Verkaufsförderung
1,978
Theorie
1,897
Theory
1,849
Brand management
1,549
Markenführung
1,530
USA
1,526
Deutschland
1,449
advertising
1,409
United States
1,355
Marketing
1,271
Markenimage
1,127
Brand image
1,120
Marketingmanagement
1,065
Marketing management
1,042
Germany
969
Social web
913
Markenartikel
811
Pricing strategy
796
Preismanagement
794
Brand
731
Werbepsychologie
571
Psychology of advertising
530
Emotion
527
Zielgruppe
503
Target group
486
Einzelhandel
479
Celebrity endorsement
469
Celebrity-Werbung
466
Internet
448
Retail trade
447
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28
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Fogel, Joshua
7
Arora, Taanika
6
Chen, Huan
6
Choi, Yung Kyun
6
Noort, Guda van
6
Pitt, Leyland F.
6
Dodoo, Naa Amponsah
5
Fossen, Beth L.
5
Pittman, Matthew
5
Poels, Karolien
5
Schweidel, David A.
5
Tucker, Catherine
5
Tucker, Catherine E.
5
Yoon, Sukki
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Dwivedi, Yogesh Kumar
4
Huang, Yan
4
Hudders, Liselot
4
Kerr, Gayle
4
Kim, Jooyoung
4
Liberini, Federica
4
López, Manuela
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Sen, Sandipan
4
Seo, Yuri
4
Thorson, Esther
4
Yang, Yanwu
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Alsan, Marcella
3
Antheunis, Marjolijn L.
3
Arora, Nilesh
3
Banerjee, Abhijit V.
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
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4
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
37
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
25
Journal of marketing communications
21
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of current issues and research in advertising
11
Marketing intelligence & planning
11
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
NBER working paper series
4
Research
4
Technological forecasting & social change : an international journal
4
The journal of applied business research
4
The journal of brand management : an international journal
4
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ECONIS (ZBW)
913
EconStor
2
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915
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
3
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
4
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
5
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
6
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant
;
Chaturvedi, K. R.
;
Rakesh, Sapna
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
Saved in:
7
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
8
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
9
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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