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Online-Meinungsführer im Modemarkt : Der Einfluss von Web 2.0 auf Kaufentscheidungen
Ahrens, Gesa; Dressler, Matthias - 2011 - 1. Aufl.
Die Autoren weisen nach, dass Kaufentscheidungen im Bereich Mode durch andere Nutzer in Diskussionsforen beeinflusst werden, wobei der Grad der Beeinflussbarkeit insbesondere mit der Stärke der Orientierung an anderen Personen und der Häufigkeit des Bittens um Ratschläge korreliert. Gesa...
Persistent link: https://www.econbiz.de/10013516091
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Online-Meinungsführer im Modemarkt : der Einfluss von Web 2.0 auf Kaufentscheidungen
Ahrens, Gesa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014008854
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Brand Personalities im digitalen Raum : Einflüsse und Potenziale von Menschen und Marken auf Facebook
Olwig, Mona - In: Marke und digitale Medien : der Wandel des …, (pp. 435-453). 2014
Persistent link: https://www.econbiz.de/10010424238
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Customer-to-noncustomer interactions : extending the "social" dimension of the store environment
Sands, Sean; Harper, Elly; Ferraro, Carla - In: Journal of retailing and consumer services 18 (2011) 5, pp. 438-447
Persistent link: https://www.econbiz.de/10009300062
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
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An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour : The Case of Retail Fashion Consumers in Rhodes, Greece
Tzavara, Dionisia; Clarke, Phaedra; Misopoulos, Fotios - 2021
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10013218033
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Social shopping : implications for store retailing
Siddiqui, Noreen - In: New perspectives on critical marketing and consumer society, (pp. 113-128). 2021
Persistent link: https://www.econbiz.de/10012498078
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012240065