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Social Web
Consumer behaviour
119
Konsumentenverhalten
116
Deutschland
112
Germany
111
Marketing
76
Beziehungsmarketing
54
Relationship marketing
54
Theorie
42
Theory
41
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39
Markenführung
38
Corporate reputation
36
Firmenimage
36
Marketing management
35
Marketingmanagement
35
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30
Luxusgüter
30
Unternehmen
29
Social web
27
Electronic Commerce
25
Customer satisfaction
24
Marktforschung
23
Market research
22
Strategisches Management
22
Brand image
21
Markenimage
21
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20
Measurement
20
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20
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19
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19
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18
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17
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17
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16
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16
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16
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16
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17
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Walsh, Gianfranco
17
Wiedmann, Klaus-Peter
10
Kilian, Thomas
7
Schaarschmidt, Mario
6
Hass, Berthold H.
5
Hennigs, Nadine
5
Langner, Sascha
5
Korflesch, Harald F. O. von
3
Fritz, Sebastian
2
Mitchell, Vincent-Wayne
2
Zenz, René
2
Bartikowski, Boris
1
Behrens, Stefan
1
Berens, Guido A. J. M.
1
Brach, Simon
1
Ivens, Stefan
1
Klarmann, Christiane
1
Materna, Jennifer
1
Opolka, Mareike
1
Pankalla, Lars
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Ramlow, Felix
1
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Web 2.0 : neue Perspektiven für Marketing und Medien
5
Corporate reputation review : an international journal
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Schriftenreihe Marketing, Management
2
Consumer psychology in a social media world
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
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1
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ECONIS (ZBW)
27
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1
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
Saved in:
2
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
3
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
Saved in:
4
Web 2.0 : neue Perspektiven für Marketing und Medien
Walsh, Gianfranco
(
ed.
);
Hass, Berthold H.
(
contributor
); …
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008666788
Saved in:
5
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
6
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
7
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
8
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
9
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
10
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
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